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angelam: corporate social responsibility
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A discussion on the intersection of the world’s most viewed sporting event (the World Cup), the opportunity & responsibility for trans-national corporations to support the continued growth of South Africa, the field of CSR, and branding.
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The answer lies in combining the annual & CSR/sustainability reports into something I call "One Report," which provides the essential information on a company's financial, environmental, social, & governance performance & shows the relationships b/w them.
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To improve transparency about the environmental impact about its products, Clorox has launched a new Web site that details ingredients for more than 230 cleaning, disinfecting and auto care products.
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In 2 companion reports “Leadership Competencies for Corporate Citizenship” & “Leadership Competencies for Community Involvement”, BC have explored the changing roles in this field & created unique competency models for practitioners.
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Another business intelligence software company has added an offering for corporate sustainability reporting. SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS.
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Cause marketing, including asking consumers how they would improve sustainability and the environment, will take the place of PepsiCo's traditional TV advertising that accompanies the Super Bowl.
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Business is facing the challenge of trying to manage their impact in the area of human rights as part of their CSR program. This guide is to help them achieve their goals along with the Millennium Development Goals.
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Nanotech is an emerging technology which could significantly contribute to raising living standards & improving quality of life. It has already been applied in many products from energy efficiency, healthcare, environmental protection, IT & communications
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About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media.
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Companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility policies & present themselves as good corporate citizen
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